Liquid Death

According to Pew Research and Stanford Report, Gen Z and Gen Alpha show strong engagement with community-driven recycling art projects. Educating youth on the infinite recyclability of Liquid Death cans by demonstrating their transformation into useful and artistic objects can highlight their role in a sustainable future.

Task:

Create a PR moment bold enough to create news headlines for the brand.

Insight:

When young people get hands-on with recycling, they not only learn the importance of sustainability but also feel empowered to make a positive impact on the world.

Big Idea:

Melt, Recycle, Resurrect, Repeat!

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