Task:
Come up a new product for Burger King and a headline-grabbing way to launch it.
Insight:
As adults, we yearn for childhood joys and nostalgia because limited edition products and interactive experiences offer Millennials a playful escape, community connection, and much-needed stress relief
Big Idea:
Burger King After Hours Kit
Supporting Data:
According to Buzztime: Millennials love trivia nights for their fun, interactive, and social nature.
Research from Ypulse, shows 40% of Millennials have bought a limited edition product.


