Project Overview: SDI Presence LLC, based in Chicago, serves as a Managed Services Provider and IT Firm, offering a wide array of services to its clientele. This project encapsulates the development and execution of various design materials intended for internal communication purposes within SDI Presence LLC. The range of materials produced includes, but is not limited to, digital and printed content such as online banners, employee highlights, and digital flyers. These designs were crafted to enhance internal communications and foster a cohesive brand identity throughout the organization.
Objective: The goal was to craft a collection of design materials that not only align with SDI Presence LLC's corporate identity but also engage and resonate with the firm's values and messaging. These designs aimed to improve internal communications, boost employee engagement, and ensure a uniform brand presence across different channels.
Design Strategy: Aligned with SDI's branding guidelines, the strategy focused on creating designs that are both professional and striking, balancing seriousness with minimalist boldness. The selection of SDI's darker hues for a commanding presence, offset by the use of a lighter blue, was deliberate to maintain a polished look that reflects the firm's professional ethos and project goals.
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