CAMPAIGN OVERVIEW: Consumers want to shop sustainably but don't know where to start — and no single platform has done the homework for them. Build awareness and drive engagement for TUTT, a Chicago-based sustainable fashion marketplace, through a full brand identity, multi-platform social strategy, earned media, and video content, all delivered from brief to launch by the end of May 2024.
INSIGHT: The "intention to action gap" is the real barrier — people care about what's in their clothes the same way they care about what's in their food. They just need the label.
BIG IDEA: TUTT is a mindful marketplace that does your homework on sustainable shopping.
TAGLINE: Every Thread Counts
BRAND PROMISE: To simplify sustainable shopping while fostering a friendly and educational experience for modern families — making ethical living feel achievable, accessible, and rewarding.
DELIVERABLES:
1. Brand Book
2. Press and Public Relations
3. Video Content and Social Commercials
4. Social Media Strategy
1. Brand Book
2. Press and Public Relations
3. Video Content and Social Commercials
4. Social Media Strategy
BRAND BOOK
PRESS AND EARNED MEDIA
Press release for the "Strut to TUTT" Earth Day clothing swap event; secured coverage in Block Club Chicago and a Fox 32 morning segment
VIDEO CONTENT AND SOCIAL COMMERCIALS
SOCIAL MEDIA CALENDAR AND POSTS
