Campaign Overview:
NotCo, a food tech company, uses AI to create plant-based alternatives. Their product, NotHangover, an AI-developed probiotic shot reducing hangovers by 70%.
Execution Overview:
This campaign leverages the growing rave subculture through a multi-channel strategy, including digital and physical ads, sponsored raves with age checks, pop-up shops, and influencer-driven competitions and vlogs to highlight the benefits of NotHangover.
Insight: Research shows health-conscious ravers increasingly seek products like NotHangover that enhance enjoyment without sacrificing wellness.
Big Idea: Beat the Hangover, Not the Fun.
Tagline: Rave On!
