Project Overview and Objective:
Initiated for Harold Washington College to boost enrollment— aiming to personalize the college experience and solidify its reputation as a hub of success for potential students.
Design Strategy:
Harold Washington College's "Real Stories, Real Success" campaign showcases student and alumni achievements with minimalist visuals in the college's branding colors.
CAMPAIGN STRATEGY:
Instead of abstract messaging, the campaign highlights real outcomes—showing how students turn their education into tangible success. We wanted to show a variety of students, both traditional, non-traditional, and those seeking continuing education opportunities.
Strategically placed print ads aim to instill pride and emphasize the college's impact on success stories. By consistently showcasing authentic success stories, the campaign positions Harold Washington College as a place where students don’t just attend—they grow, succeed, and move forward with purpose.
As a result of this approach, the campaign contributed to an 11% increase in enrollment during the 2019–2020 school year.
