Brand Exploration, Packaging Design, Marketing Analysis,
Campaign Overview:
Outrageous JAMS!, developed by Spring!, is a vitamin-enriched sports drink tailored for active kids aged 9-16 with specific dietary needs. The campaign focuses on building brand awareness and enhancing the drink's distinctive branding and advertising to capture a significant presence in the youth sports drink market.
Outrageous JAMS!, developed by Spring!, is a vitamin-enriched sports drink tailored for active kids aged 9-16 with specific dietary needs. The campaign focuses on building brand awareness and enhancing the drink's distinctive branding and advertising to capture a significant presence in the youth sports drink market.
Insight: Modern children and teenagers are more health-conscious and informed about nutritional choices than previous generations, yet they still gravitate towards products that spark joy and excitement.
big idea: Healthy foods can be fun too.
Tagline: Fueling Fun the OUTRAGEOUS Way!
STRATEGY:
To build awareness for Outrageous JAMS!, we combine the nutritional benefits parents want with the excitement kids and teens crave. Inspired by bold '90s aesthetics, the campaign positions the drink as a fun, energetic companion for active youth with specific dietary needs.
Through eye-catching packaging, influencer collaborations, and vibrant in-store displays, Outrageous JAMS! creates a memorable brand experience that stands out in the sports drink aisle. By pairing health with playful design and personality, the campaign shows young consumers that making better choices can still be outrageous fun.
Packaging Design
Influencer Packaging and Mini Drink Sachets
Out of Home
Print
