Brand Exploration, Packaging Design, Marketing Analysis,
Campaign Overview: Outrageous JAMS!, developed by Spring!, is a vitamin-enriched sports drink tailored for active kids aged 9-16 with specific dietary needs. The campaign focuses on building brand awareness and enhancing the drink's distinctive branding and advertising to capture a significant presence in the youth sports drink market.
Execution Overview: The Outrageous JAMS! campaign builds brand awareness by embracing '90s-style aesthetics, making it appealing and fun for its young audience. The strategy includes influencer-endorsed packaging, bold bottle designs, and vibrant in-store displays, ensuring a cohesive and engaging presence across all advertising platforms.
Insight: Modern children and teenagers are more health-conscious and informed about nutritional choices than previous generations, yet they still gravitate towards products that spark joy and excitement.
big idea: Healthy foods can be fun too.
Tagline: Fueling Fun the OUTRAGEOUS Way!
Packaging Design
Influencer Packaging and Mini Drink Sachets
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