Task:
Make Telfar the most talked about brand at New York Fashion Week (NYFW) with a social media campaign
Insight:
Gen Z and Millennials crave uniqueness and entertainment in fashion, as it helps them connect with like-minded people and feel a sense of belonging
Big Idea:
#TELFARFirst
71% of Gen Z prefer brands that promote diversity and inclusion. (Impact Plus)
71% of LGBTQ+ consumers are more likely to interact with an online ad that authentically represents their sexual orientation. (Think With Google)
