Multichannel Campaign, Video Ad, Poster Ad, DEI Partnerships -
Art Direction, Copy, Strategy: Daniellia
Strategy: Carlos and Ming
Copy, DEI, Strategy: Tesneem
Overview: The campaign, in partnership with Best Buy, aims to disrupt the industry by engaging high school students nationwide in a creative challenge using Affinity's suite, fostering long-term interest in STEAM careers.
Execution Overview: Through the #ChanceAffinityChallenge, in partnership with Best Buy and leveraging Chance The Rapper's influence, it aims to inspire students to explore STEAM careers and develop long-term proficiency with Affinity tools.
Execution Overview: Through the #ChanceAffinityChallenge, in partnership with Best Buy and leveraging Chance The Rapper's influence, it aims to inspire students to explore STEAM careers and develop long-term proficiency with Affinity tools.
Insight: Research shows a growing disparity in access to creative tools and education among U.S. high school students, particularly those in underprivileged areas.
Big Idea: Creative Power to Every Student
Big Idea: Creative Power to Every Student
Tagline: By Creatives. For Creatives.
