Task:
Create an engaging and campaign that will solidify BLK’s place as the premier social/lifestyle app for “The Culture.”
Insight:
Black culture has always used music as a cornerstone for community, self-expression, and connection because it’s a unifying force that brings us together in joy and shared experiences.
Supporting Data:
Music synchronizes actions and emotions, fostering trust and positive feelings. This synchrony-bonding effect promotes social cohesion, acting as cultural glue in the Black community during gatherings and reflecting shared histories and resilience.
