Logo Redesign, UI/UX Design, and Brand Refinement
Logo Illustration: Elise Moreno
Logo Typography and Orientation: Daniellia Marshall
Watches Produced with AI

Project Overview: Banneker Store, a black-owned luxury watch company, rebranded to attract a younger, socially conscious demographic with its "Reclamation Collection," featuring watches made from reclaimed wood and recycled gold, appealing to environmentally aware Gen Z and Millennials.
Objective: Banneker modernized its brand to connect its heritage with ethically conscious consumers through a streamlined website and a billboard campaign for the "Reclamation Collection."
Design Choices & Campaign Synergy: Banneker Store's rebranding integrates a fresh logo, revamped website, and out-of-home ads, connecting heritage with modern ethical values through its "Reclamation Collection" of sustainable luxury watches.




