Task:
Create an eye catching print ad campaign
Insight:
When technology works for you, it feels like freedom because it clears the clutter and makes life simpler.
Big Idea:
Floating in Liberation
Tagline:
Keep It Light
pgLang
This campaign concept focuses on liberation you feel when you are not overwhelmed by technology. It contrasts the heavy feeling we have in our daily lives of when we become overloaded with information and notifications, and instead focuses on the weightlessness you might feel of having a device that offers freedom from digital clutter.
